Strategy call

A call to work out whether this fits, and what it would cover.

A few questions first, so the call starts at the diagnosis rather than at the introduction.

Before you spend the time

Worth a call

  • You depend on being found by people who don't already know you.
  • Something you sell already converts.
  • You can give access to your analytics, search console and site.
  • Someone can approve work, and publishing it is something you can do.

Probably not

  • You want one channel handled cheaply, or articles by the piece.
  • You need a result guaranteed in writing.
  • You are looking for software to run yourself.
  • The monthly figure is well outside what the business can carry.

The call itself

What it is for

  • Whether this fits at all, said plainly either way.
  • What is most likely wrong now, from what you have described and what we can see.
  • What the first ninety days would cover, and in what order.
  • Which plan applies, and whether a smaller one would do.

What it is not for

  • Learning what IronThread Media does. The site says it.
  • Learning what it costs. The prices are published.
  • A proposal presentation.
  • A pitch you have to sit through to get an answer.

You should not have to book anything to find out what this is or what it costs. If that is what you came for, how the engagement runs and the three plans and their prices answer it without talking to anyone.

The questions

The business

What it sells and who buys it is more useful than a description of the industry.

In-house, an agency, a freelancer, or nothing yet. What is being done matters more than what it is called.

One or two sentences is plenty.

The engagement

Not sure is a real answer, and a common one. The call decides it.

Contact

Days, rough times and your time zone. It saves a round of messages.

What you send is used to prepare for the call and to reply to you. Nothing is added to a mailing list and nothing is passed to a third party. How this is handled.

What happens after you send it

  1. 01

    A person reads it

    Not an auto-responder, and not the start of a sequence.

  2. 02

    A written reply, usually within two working days

    Either times for the call, or that it is not a fit and the reason why.

  3. 03

    The call

    Fit, what looks wrong now, what the first stretch of work would cover, and which plan applies.

  4. 04

    A written scope, if it goes further

    Scope is written down before work starts, and anything beyond it is agreed in writing first.