Plans
Three depths of the same managed engagement.
Every plan runs the full sequence. What changes is how much ground it covers and how much work it carries.
What every engagement runs
01
Find out what's being asked
Search data, and the conversations happening in your market.
02
See where the openings are
Which of those questions you could answer better than anyone currently does.
03
Decide what's worth doing
The reasons are written down, so you can disagree with them.
04
Write it
Original work, researched — not assembled from whatever already ranks.
05
Watch what happens
What moved after each piece went out, recorded as observation rather than as proof of cause.
06
Choose next month from that
What performed changes what gets recommended.
back to 01
Before the monthly work
Intake — $1,000, one-time
Establishing the facts about your business, getting access, recording your publishing profile, and setting the baseline everything afterwards is measured against. Paid once, at the start.
The three plans
| Capability | Foundation$5,000per monthFor a business establishing a presence it can build on. | Most engagements Growth$9,000per monthThe engagement most businesses need to move. | Authority$15,000per monthFor a competitive field where depth decides. |
|---|---|---|---|
| Posting-ready articles | 4 per month | 8 per month | 12 per month |
| Competitors tracked | 3 | 5 | Up to 10 |
| Topics prioritised | 20 | 40 | 75 or more |
| What your market is discussing | Reviewed monthly | Reviewed weekly | Weekly, wider coverage |
| Search and AI answer research | Core | Expanded | Category-level |
| Technical search work | Core | Full | Advanced |
| Measurement and reporting depth | Core | Full | Advanced |
| Citation and source research | Used internally, not a deliverable | Included | Expanded, with competitor displacement |
| Strategy sessions | 1 per month | 1 per month | 2 per month |
| Periodic review | — | Quarterly recalibration | Quarterly business review |
| Reporting | Monthly | Monthly | Monthly |
Core, full, advanced describe how far a plan goes into that area, not whether it is included — every plan covers all of them.
Measurement here means tracing what each piece of work brought back, rather than reporting a total and leaving you to work out which part of it caused anything.
The article count is execution capacity, not a unit price — dividing one by the other describes a content shop, which is not what this is.
The research, the decisions about what is worth doing, the competitor and market reading, the measurement and the strategy run at every level; the plan decides how much ground they cover.
What posting-ready means
Every deliverable is optimised against current documented guidance. Work arrives posting-ready for the platform you publish on, mapped to the editor you actually use there — natively for WordPress, Webflow, Shopify, HubSpot and Ghost, once your publishing profile is confirmed. Anywhere else it arrives as a complete, portable handoff rather than a generic draft.
Publishing stays with you. IronThread does not post into your site. You get work that is ready to go up, and the decision about when it does remains yours.
What you supply
- Confirmed facts about your business at intake. The system will not treat unverified information as fact, so this carries real weight in what gets prioritised.
- Your publishing profile, including the platform and the editor you use on it. Work cannot be made posting-ready without it.
- Access to your analytics, search console and site.
- A named person who can approve work.
What is committed, and what is not
Committed: the monthly article count, the research and reporting cadence, the approved deliverables, and anything that misses its written acceptance criteria redone at no cost.
Not promised: rankings, indexation, AI mentions or citations, traffic, leads, sales, revenue or return on investment. Outcomes are reported on. They are not guaranteed, and a supplier who guarantees them is telling you something about themselves.
Not sure which one?
That is what the call is for. Tell us where the business stands and we will say which plan fits, or whether none of them does.
A few questions first, so the call is useful rather than introductory.