Research
Research we ran ourselves, published when there is something to report.
What goes here is what we measured ourselves — not commentary on what someone else reported.
Why this section exists
A company selling organic visibility should be able to show its own numbers before it asks for anyone else's. This site is the first property the system will run against, which means the research published here will be about work we did and can account for, rather than a summary of a study somebody else ran.
That also sets the standard the section is held to. A piece belongs here if it reports something observed, with the method stated plainly enough that a reader could disagree with it. Anything else is marketing with footnotes.
Nothing is published here yet
This site is new, and measuring our own site needs a site that has been live long enough to produce data worth reading. Until it has, there is nothing here, and padding the section with opinion pieces would make exactly the point this page is trying not to make.
No date is promised for the first piece, because the data decides when there is one.
In the meantime
The method this section will report on is the same one a client engagement runs. It is written out in full.
How the engagement runs